The Marketing Directors in partnership with Lasso, a real estate Customer Relationship Management (CRM) database, enables us to provide our clients with a highly customized web-based platform that offers the most up-to-date picture of sales and marketing in your community.

Our CRM revises the strategy and oversight for your community informing the marketing, sales and executive management complexities of residential development.

From weekly sales meetings to detailed reporting, Lasso provides the following benefits:

Marketing:
Website hosting and seamless registration
Targeted e-blast outreach platform

Sales:
Automatic sales agent tracking
Tracking of agent outreach and community inventory

Executive Management:
Summary reports
Sales agent accountability